The lion is the second largest species of cat after the tiger and is heading for a similar fate to that of its larger cousin.
Although not currently officially listed as an endangered species as a whole, several sub-species are endangered and the global population of lions is estimated to have declined from around 100,000 in 1990 to perhaps as low as 30,000 at present.
While some of the remaining wild animals are living in protected areas, many others are being killed at a frightening rate.
A familiar story in terms of conservation, the lion is threatened by the destruction of its habitat through the growth of human settlements and the clearance of land for agricultural purposes – their existence is also more directly through hunting.
WWF work in the Maasai Mara Reserve in Kenya to help reduce human conflict with the lions and contribute towards fostering a symbiotic relationship between the local communities and these magnificent big cats.
By sponsoring a lion through the WWF adoption scheme you are actively helping to maintain and prevent the lion from becoming extinct.